Old Fashioned Professional Boxing Brand Getting K-O'd by New Generation MMA Excitment

Calzaghe: Boxing is dying, MMA on the rise
Undefeated Welsh boxer says MMA, lower interest in US points to demise





Joe Calzaghe believes boxing is on the ropes, with too many champions and few real stars.

Still weighing whether he'll retire after beating Bernard Hopkins and Roy Jones Jr. this year to remain unbeaten in 46 fights,

"I think boxing is a dying sport. Globally — in America for instance — you've got UFC, which has taken a lot off boxing, business-wise,'' Calzaghe said, referring to the mixed martial arts Ultimate Fighting Championship.

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There's a new generation of youth being raised into the MMA (Mixed Martial Arts) scene and it's causing the boxing brand to be an old fashioned hard sell for mature audiences only.

Since the heavy weight division- that was once the NFL of boxing lost its major quarter back fighters, other weight divisions stepped up and took the crown, making room for box office ticket household name Superstars, such as Oscar Delahoya and Floyd Mayweather Jr. But these two giants are semi-retired and other fighters don't carry enough star power to carry an audience in demand every month like these two mega-stars.

The younger crowd coming up as the new consumer in demand, they are drawn into more violence- vis-a-vis video games, youtube street fights and films even seen in PG13. Therefore the UFC and other me too generic MMA brands manufacture what the blood thirsty customer wants.

In conclusion, foot-ball is more physically aggressive than basket-ball and base-ball. MMA-fights is more physically aggresive than boxing-fights and wrestling-fights. Football and MMA is more exciting and gets audiences pumped. If sports matches are stale, then there will be few audiences to attract attention as with golf, only with Tiger Woods being the exception because he's exciting and intense to watch, as well as a celebrity household name. It's never boring to watch people you admire, but crowds don't flock to hockey or tennis matches because they're to gender marketed, as well as segregated unintentionally.

In closing, another note is that boxing doesn't have a home crowd advantage like other sports teams, which build a large enough fan base in their hometown like the UFC does. Boxing can learn from these effective strategies of developing boxers to become popular in their own hometowns and then allow them to compete as teams against other states. This way they could build larger audiences in each state which would make for more competition against state teams. Even states root for their College teams to beat the other states because it makes states competitive and become proud of their hometown.