In short, Why "Big Idea" with Donny Deutsch got Donny Ditched?

Or at least it falls into our "Stone Age Brand" of out of touch, since it's a shocking dissapointment to millions of viewers, which a majority were entrepreneurs, executives, CEO's, as well as startups and angel investors. It was a great place for startups to pitch their ideas and recieve free PR worth millions. So what happened?






It all comes down to the last season of the show. They had too many changes and got off topic. During the election campaign season of 2008, the topic of the show geared towards politics and other off topic non business subjects. (Defending critics may have other theories like- "he moved on to do a one motnth show called 'Entrepreneurs' because he wanted a change and gave up his celebrity status with a show being called by his own name). Yeah right! Only Oprah can afford to pull a stunt like that. I'm a colleague in the same field as Donny and admire his character, this doesn't change the fact that CNBC pulled the show off the air when Donny wasn't willing to walk away.



Big corporations left-brain thinkers like CNBC may have interfered with trying to boost ratings for the program. Not to mention that it came on everyday on weekdays, which spreads the audience thin- whereas the viewers could have made up one large number if the show was aired one night a week.

This is what occured with "Who Wants to be a Millionaire", when it lost it's popularity, because the show aired everyday, while the audience was scattered- being almost impossible to capture the same viewers attention each day with the same scenario. It's more exciting and builds the suspense overtime when the audience missess a show for some time, whereas they will appreciate it like "24" or "American Idol."






The same issue is predictable with basketball and baseball as well, for this reason is why football is more popular, because it airs usually one day out the week- some Mondays but not everyday like baseball and basketball.

We'll see later why the show "Survivor" lost the popularity of some of its surviving audiences, but not due to everyday programming. Hint: Hype!