Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, January 1, 2010

Nominated Best Marketing Blog- Best Gossip Blog- Best Business Blog- Best Blogitzer Blog of 2009 for stoneagebrands.blogspot.com





Huffington Post- the fastest growing popular political site that posed questions to President Obama at the town hall meeting have also been nominated in my category as well for Best Blogitzer. Politico has also been nominated for Best Political Blog, along with Blogger and Wordpress for Best Host Blog.





Ms Huffington

The topical focuses seem to be helping. The site had 1.8 million unique visitors in December, 2.9 million in January and 3.7 million in February, according to Nielsen Online.

http://www.nytimes.com/2008/03/31/business/media/31huffington.html


Find out what American corporations don't want you to know about- such as how they weakened this economy so they could build a strong economy in the third worlds to gain bigger profits. See how the American made brands brong this country into a recession by ignoring the customer and caused millions to be unemployed during this financial crisis.

And now their brands are becoming extinct. Legendary brands being flushed down the toilet by their own self sabatoge. From GM to Subway. Brands on the brink of extiction or headed towards disaster in the near future.

Thank you guest for continuing to cast your votes to make this the new 'Best marketing' blog at:

http://bloggerschoiceawards.com/blogs/show/69504

Guest must copy and paste to get to the site and vote.

Show greedy American traitor corporations that you voted for this site so they can't take away Americans jobs, which exposes their heartlessness for Americans- where they exchange our country for a buck. Corporations love greed, but entrepreneurs love Americans and their country, because they keep jobs here to build America!


We'll be sure to vote for your blog wherever it's nominated when you leave a comment about your blog on ours and vote. Thanks partner.

Old Fashioned Professional Boxing Brand Getting K-O'd by New Generation MMA Excitment





Calzaghe: Boxing is dying, MMA on the rise
Undefeated Welsh boxer says MMA, lower interest in US points to demise





Joe Calzaghe believes boxing is on the ropes, with too many champions and few real stars.

Still weighing whether he'll retire after beating Bernard Hopkins and Roy Jones Jr. this year to remain unbeaten in 46 fights,

"I think boxing is a dying sport. Globally — in America for instance — you've got UFC, which has taken a lot off boxing, business-wise,'' Calzaghe said, referring to the mixed martial arts Ultimate Fighting Championship.

http://nbcsports.msnbc.com/id/28162024/

There's a new generation of youth being raised into the MMA (Mixed Martial Arts) scene and it's causing the boxing brand to be an old fashioned hard sell for mature audiences only.

Since the heavy weight division- that was once the NFL of boxing lost its major quarter back fighters, other weight divisions stepped up and took the crown, making room for box office ticket household name Superstars, such as Oscar Delahoya and Floyd Mayweather Jr. But these two giants are semi-retired and other fighters don't carry enough star power to carry an audience in demand every month like these two mega-stars.

The younger crowd coming up as the new consumer in demand, they are drawn into more violence- vis-a-vis video games, youtube street fights and films even seen in PG13. Therefore the UFC and other me too generic MMA brands manufacture what the blood thirsty customer wants.

In conclusion, foot-ball is more physically aggressive than basket-ball and base-ball. MMA-fights is more physically aggresive than boxing-fights and wrestling-fights. Football and MMA is more exciting and gets audiences pumped. If sports matches are stale, then there will be few audiences to attract attention as with golf, only with Tiger Woods being the exception because he's exciting and intense to watch, as well as a celebrity household name. It's never boring to watch people you admire, but crowds don't flock to hockey or tennis matches because they're to gender marketed, as well as segregated unintentionally.

In closing, another note is that boxing doesn't have a home crowd advantage like other sports teams, which build a large enough fan base in their hometown like the UFC does. Boxing can learn from these effective strategies of developing boxers to become popular in their own hometowns and then allow them to compete as teams against other states. This way they could build larger audiences in each state which would make for more competition against state teams. Even states root for their College teams to beat the other states because it makes states competitive and become proud of their hometown.

Subway $5 Foot Long Fad Makes Jared "Eat Fresh" Ancient History






by Stone Age Brands

I observed Subway being a bit off focus when it comes to $5 dollar foot long, even though it's catchy and become big buzz. It may profit in the short term, but Jared was their mascot testimony for "Eat Fresh" slim down, which has taken a back seat to "Eat More" foot long- fill up. They're pushing more on price than on promoting health. The new generation of healthy eaters who would have forgotten about Jared in decades from now may discover other alternatives.

Jared is Subways spokesperson celebrity as Charleston Heston was to NRC or as Colonel was to KFC. Without the star, you don't have a show.


View this interview below with Subway executive and Brandweek magazine about five dollar foot long and Jared:


Q&A: Subway Chief Chats About Sales Surge












Q&A: Subway Chief Chats About Sales Surge
July 3, 2008


BW: One criticism I've heard is that you rely too much on Jared and need to get rid of him.
JM: There is no reason to move away from Jared. Now you need to broaden it so he doesn't become the only thing we stand for, but it makes no sense [to move away from him]. Every time we do advertising with Jared we get instant recognition. People relate to him. He is such a clear communicator of weight loss. He is as popular as ever. It's kind of funny you go out with him to these events and he's like a rock star. The public loves him. He's approachable. He's like an everyman who has made good. They all feel like they know him. You go down the street and the cops say, 'Hey Jared, let's get a picture taken.'

BW: Will the $5 sub stick around?
JM: There is a ton of cost pressure on this business from the supply side, fuel markups, labor costs are going up, and utilities are going up. Despite that we're going to try and keep the price point where it is. But, we have good economics and good franchisees. And it turns out there is a lot of price elasticity. The traffic response has been remarkable. That price point is magic. Everyone in the world is copying it now. Not just the sandwich guys but also the burger guys. They are all trying their version of the $5 [item] because it is such a good price point. In this economy you have to have value. Fast casual chains are well positioned when people have money, but now people don't want to spend $8 for lunch, they want to spend $5. We're well positioned.

http://www.brandweek.com/bw/content_display/esearch/e3i0225fdadff130eba1c4049fa0e1658d8