Monday, February 22, 2010
Jack Bauer as the Generic James Bond: 24 Time Running Out
America can't even save a television 007, because viewers don't by in to propaganda as they once did in the 1950's. Americans are past the terrorist fear factor. 24 was great during the early years of being caught up into terror, but now it's out of touch with the audience. During the Obama era, people are steering towards peace, and are more concerned about the economy.
Fox network will eventually drop the series, as rumored for many years. But in the mean time, 24 audience has whined down to a few million viewers, not a Fox network record for their expected shows. It's all about the numbers with Fox and 24 is running out of time. Fox does push the limits, but they're are greedy for ratings, which will make short-term fad shows. American Idol and a few other shows are at the top of their game, but Fox has been doing a lousy job with ratings for being the #1 network. By the way, CBS holds the title, because they allow their shows to marinate and build audiences slowly. Learn from the champion. Let your audience spread word of mouth.
Labels:
007,
24,
CBS,
Fox network,
Jack Bauer,
James Bond,
Kiefer Sutherland,
Nielsen rating
Thursday, January 14, 2010
Jay Leno's Waterloo Defeat: Conan O'Brien's Victory
Jay Leno was the Napoleon of late night TV entertainment, that conquered the late night hour. Then like Napoleon in Russia and the Waterloo battle, Leno attempted to compete in unfamiliar territory against popular prime time shows, by draining his resources dry. Audiences love their drama programs for supper, and maybe an occasional late night talk show snack. The late night news was no match for Jay's entertainment program, especially when his show is more upbeat and positive than the news. Besides, after the half hour news, viewers could still catch a glimpse of Leno, which by this time the celebrities would be appearing.
This is a classic cliche' case of being in the wrong place at the wrong time for Leno show. Fans may like Leno show, but not when he forces them with an ultimatum to watch his show or the competitor's. This is testing the viewers love, to say its either me or your friends, now who are you going to choose? Normally, the friend will be the winning choice, because it's all about sharing time and giving space. Audiences grew attached to their prime time shows, as if it was having a card game or beer with a buddy. They needed that hanging out with the pal moment, until it was time to settle down at home with that late night love.
Whether we like it or not, meet the new Emperor of late night, and the new generation of creative format talk shows, Conan O'Brien. Conan will do what Oprah did to Phil Donahue. New, fresh, different and vibrant. Oprah grew slowly as O'Brien is doing. Leno and Donahue were predictable and dried up.
Friday, January 1, 2010
Nominated Best Marketing Blog- Best Gossip Blog- Best Business Blog- Best Blogitzer Blog of 2009 for stoneagebrands.blogspot.com
Huffington Post- the fastest growing popular political site that posed questions to President Obama at the town hall meeting have also been nominated in my category as well for Best Blogitzer. Politico has also been nominated for Best Political Blog, along with Blogger and Wordpress for Best Host Blog.
Ms Huffington
The topical focuses seem to be helping. The site had 1.8 million unique visitors in December, 2.9 million in January and 3.7 million in February, according to Nielsen Online.
http://www.nytimes.com/2008/03/31/business/media/31huffington.html
Find out what American corporations don't want you to know about- such as how they weakened this economy so they could build a strong economy in the third worlds to gain bigger profits. See how the American made brands brong this country into a recession by ignoring the customer and caused millions to be unemployed during this financial crisis.
And now their brands are becoming extinct. Legendary brands being flushed down the toilet by their own self sabatoge. From GM to Subway. Brands on the brink of extiction or headed towards disaster in the near future.
Thank you guest for continuing to cast your votes to make this the new 'Best marketing' blog at:
http://bloggerschoiceawards.com/blogs/show/69504
Guest must copy and paste to get to the site and vote.
Show greedy American traitor corporations that you voted for this site so they can't take away Americans jobs, which exposes their heartlessness for Americans- where they exchange our country for a buck. Corporations love greed, but entrepreneurs love Americans and their country, because they keep jobs here to build America!
We'll be sure to vote for your blog wherever it's nominated when you leave a comment about your blog on ours and vote. Thanks partner.
Labels:
advertising,
America,
awards,
bloggers choice,
brand,
business,
corporation,
economy,
government,
Huffington Post,
marketing,
New York times,
Obama,
Politico,
SBA,
startup
How do visitors view Guerilla style home biz startups? Hear it from the customers themselves:
Hey Startups: Don't Launch
Here's a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: don't.
First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front.
Announce a new product, start its PR campaign, and engage in buzz marketing activities. (Marketing launch)
You never get a second chance to launch. Unlike a lot of other startup activities, PR is not one where you can try it, iterate, learn, and try again. It's a one-way event, so you'd better get it right. Remember the story about IMVU's early encounter with Wired? When we finally did launch the company, even though our product had grown and changed significantly, Wired didn't cover it.
I wrote a little bit about the epic launch we had at a previous startup in my post Achieving a failure. We really did it well, with a great PR firm and great coverage. New York Times, Wall Street Journal, CNN, the works. But it turned into a crushing defeat, because we couldn't capitalize on all that attention. The product didn't convert well enough, the mainstream customers we were driving weren't ready for the concept, and the event fed expectations about how successful the product was going to be that turned out to be hyper-inflated.
Make a new product available to customers in the general public. (Product launch)
Establish credibility with potential partners. In some businesses, especially in certain industries like traditional enterprise software, you simply cannot bring a new product to market on your own. You need to combine your product with others, and this requires partners like OEM's or system integrators.
http://www.businessinsider.com/dont-launch-2009-3
How do visitors view Guerilla style home biz startups? Hear it from the customers themselves:
Who are you? I never heard of you.
Why haven't journalist or editors published anything about your company? I haven't read about you.
Why don't you look just as professional and qualified as your competitors? I don't think you have enough experience.
Who are your biggest name brand clients or most popular target market-repeat customers? I don't see the community of followers that inspire your brand to shine.
What awards have you won or have been nominated for? I don't see praise for your company.
What well known companies have you worked with? I don't see any of your collegaues, mentors and exsisting background.
What do you offer better than your competitor besides deals, service and delivery? I don't see the difference with the quality of product and service you offer the same as other companies.
Why do you look like all the other startups? I see the same inactive site where I can't communicate with other people as a community and view new information about your company.
Why am I important to your business? I'm not paying for products and service, but for experience.
Why should I do business with you? I don't see why other people say they do business with you.
What do you stand for? I don't know what your company mission is trying to accomplish.
Who sponsors your company or who do you sponsor? I don't see the connections that your company has with other well known experienced companies, that you recommend for
Why is your company not exciting and mesmerizing like going to an event? Money is no object when I can feel like I've escaped to a place where I can experience enjoyment and be pampered, as if I was on a vacation being treated like royalty.
Old Fashioned Professional Boxing Brand Getting K-O'd by New Generation MMA Excitment
Calzaghe: Boxing is dying, MMA on the rise
Undefeated Welsh boxer says MMA, lower interest in US points to demise
Joe Calzaghe believes boxing is on the ropes, with too many champions and few real stars.
Still weighing whether he'll retire after beating Bernard Hopkins and Roy Jones Jr. this year to remain unbeaten in 46 fights,
"I think boxing is a dying sport. Globally — in America for instance — you've got UFC, which has taken a lot off boxing, business-wise,'' Calzaghe said, referring to the mixed martial arts Ultimate Fighting Championship.
http://nbcsports.msnbc.com/id/28162024/
There's a new generation of youth being raised into the MMA (Mixed Martial Arts) scene and it's causing the boxing brand to be an old fashioned hard sell for mature audiences only.
Since the heavy weight division- that was once the NFL of boxing lost its major quarter back fighters, other weight divisions stepped up and took the crown, making room for box office ticket household name Superstars, such as Oscar Delahoya and Floyd Mayweather Jr. But these two giants are semi-retired and other fighters don't carry enough star power to carry an audience in demand every month like these two mega-stars.
The younger crowd coming up as the new consumer in demand, they are drawn into more violence- vis-a-vis video games, youtube street fights and films even seen in PG13. Therefore the UFC and other me too generic MMA brands manufacture what the blood thirsty customer wants.
In conclusion, foot-ball is more physically aggressive than basket-ball and base-ball. MMA-fights is more physically aggresive than boxing-fights and wrestling-fights. Football and MMA is more exciting and gets audiences pumped. If sports matches are stale, then there will be few audiences to attract attention as with golf, only with Tiger Woods being the exception because he's exciting and intense to watch, as well as a celebrity household name. It's never boring to watch people you admire, but crowds don't flock to hockey or tennis matches because they're to gender marketed, as well as segregated unintentionally.
In closing, another note is that boxing doesn't have a home crowd advantage like other sports teams, which build a large enough fan base in their hometown like the UFC does. Boxing can learn from these effective strategies of developing boxers to become popular in their own hometowns and then allow them to compete as teams against other states. This way they could build larger audiences in each state which would make for more competition against state teams. Even states root for their College teams to beat the other states because it makes states competitive and become proud of their hometown.
Labels:
advertising,
boxing,
brand,
business,
fight,
generation,
HBO,
marketing,
mixed martial arts,
MMA,
netflix,
startup,
UFC,
video games,
violence
In short, Why "Big Idea" with Donny Deutsch got Donny Ditched?
Or at least it falls into our "Stone Age Brand" of out of touch, since it's a shocking dissapointment to millions of viewers, which a majority were entrepreneurs, executives, CEO's, as well as startups and angel investors. It was a great place for startups to pitch their ideas and recieve free PR worth millions. So what happened?
It all comes down to the last season of the show. They had too many changes and got off topic. During the election campaign season of 2008, the topic of the show geared towards politics and other off topic non business subjects. (Defending critics may have other theories like- "he moved on to do a one motnth show called 'Entrepreneurs' because he wanted a change and gave up his celebrity status with a show being called by his own name). Yeah right! Only Oprah can afford to pull a stunt like that. I'm a colleague in the same field as Donny and admire his character, this doesn't change the fact that CNBC pulled the show off the air when Donny wasn't willing to walk away.
Big corporations left-brain thinkers like CNBC may have interfered with trying to boost ratings for the program. Not to mention that it came on everyday on weekdays, which spreads the audience thin- whereas the viewers could have made up one large number if the show was aired one night a week.
This is what occured with "Who Wants to be a Millionaire", when it lost it's popularity, because the show aired everyday, while the audience was scattered- being almost impossible to capture the same viewers attention each day with the same scenario. It's more exciting and builds the suspense overtime when the audience missess a show for some time, whereas they will appreciate it like "24" or "American Idol."
The same issue is predictable with basketball and baseball as well, for this reason is why football is more popular, because it airs usually one day out the week- some Mondays but not everyday like baseball and basketball.
We'll see later why the show "Survivor" lost the popularity of some of its surviving audiences, but not due to everyday programming. Hint: Hype!
Labels:
bank,
Big Idea,
bombed,
brand,
business plan,
CNBC,
Donny Deutsch,
economy,
entrepreneur,
failure,
flopped,
idea,
loan,
marketing,
SBA,
small business,
startup
Subway $5 Foot Long Fad Makes Jared "Eat Fresh" Ancient History
by Stone Age Brands
I observed Subway being a bit off focus when it comes to $5 dollar foot long, even though it's catchy and become big buzz. It may profit in the short term, but Jared was their mascot testimony for "Eat Fresh" slim down, which has taken a back seat to "Eat More" foot long- fill up. They're pushing more on price than on promoting health. The new generation of healthy eaters who would have forgotten about Jared in decades from now may discover other alternatives.
Jared is Subways spokesperson celebrity as Charleston Heston was to NRC or as Colonel was to KFC. Without the star, you don't have a show.
View this interview below with Subway executive and Brandweek magazine about five dollar foot long and Jared:
Q&A: Subway Chief Chats About Sales Surge
Q&A: Subway Chief Chats About Sales Surge
July 3, 2008
BW: One criticism I've heard is that you rely too much on Jared and need to get rid of him.
JM: There is no reason to move away from Jared. Now you need to broaden it so he doesn't become the only thing we stand for, but it makes no sense [to move away from him]. Every time we do advertising with Jared we get instant recognition. People relate to him. He is such a clear communicator of weight loss. He is as popular as ever. It's kind of funny you go out with him to these events and he's like a rock star. The public loves him. He's approachable. He's like an everyman who has made good. They all feel like they know him. You go down the street and the cops say, 'Hey Jared, let's get a picture taken.'
BW: Will the $5 sub stick around?
JM: There is a ton of cost pressure on this business from the supply side, fuel markups, labor costs are going up, and utilities are going up. Despite that we're going to try and keep the price point where it is. But, we have good economics and good franchisees. And it turns out there is a lot of price elasticity. The traffic response has been remarkable. That price point is magic. Everyone in the world is copying it now. Not just the sandwich guys but also the burger guys. They are all trying their version of the $5 [item] because it is such a good price point. In this economy you have to have value. Fast casual chains are well positioned when people have money, but now people don't want to spend $8 for lunch, they want to spend $5. We're well positioned.
http://www.brandweek.com/bw/content_display/esearch/e3i0225fdadff130eba1c4049fa0e1658d8
Labels:
advertising,
brandweek,
calories,
diet,
eat fresh,
fat,
five dollar foot long,
Jared,
lose weight,
marketing,
postioning,
price,
sales,
Subway
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